ANPPCAN moves forward with new identity

After much deliberation, ANPPCAN has decided to move forward with a new identity. We have departed from the previous logo to reflect the positive movement that’s happening in our organization. The new logo is more in line with our goals and identity.

There are 53 stars to represent the 53 countries in Africa. This is a subtle reminder of our goal to have the whole of Africa unified in our purpose to protect children. The stars also represent the protection we provide as they encircle the children of Africa.

The joyous children reflect the aim of ANPPCAN. The linking of hands represent the unity which is needed to achieve our goals. There are two girls and one boy to subtly highlight the reality of children affected. The presence of the children within our logo also shows they have a role to play in the battle as well.

Overall, we wish to emphasize the life and vitality of the protected African child. Our focus is primarily the prevention of the problems that face our children. This is why we’re choosing to focus on the positive aspects of our work. There is great hope and a future for children when we prevent and protect them from child abuse and neglect.

We are maintaining a similar red color and an arching ANPPCAN on the top to maintain some continuity with the previous identity. The red color is also known to represent energy, passion, strength, vitality, courage and insightfulness. These are all qualities we must possess in increasing measure if we are to achieve our goals. We feel it’s a logo that better reflects our vision as an organization.